>Open your eyes, there is always a way to make things better. Just think about Ideality or Value=Function/Cost:
Give Ordinary Products a New Life: „Entrepreneur.com: A stapler that staples up to 60 pages with even the lightest touch of a pinkie finger, a transparent tea tin lid that keeps out damaging UV light, a diaper bag that’s runway-ready–they all point to one trend: In even the most seemingly ordinary product categories, there’s room for extraordinary design innovation. ‚I looked at the stapler market and [saw that] there hadn’t been any functional changes in over 100 years,‘ says Todd Moses, founder of Newtown, Pennsylvania, office products company Accentra Inc. Moses‘ core product, the PaperPro, packs the power of a staple gun into an otherwise traditional, nonelectric, sleek-looking line of staplers. ‚When my wife and I became parents, we entered a parallel universe of really bad brands,‘ says Steve, co-founder of Fleurville, a maker of high-end diaper totes. ‚People having babies now are very different from what [new parents] used to be. But typically, there’s an assumption that the kid is buying the products.‘ In other words, cartoon characters and fuzzy bunnies“
